Everything has a Beginning!
Every success story starts with a spark of inspiration. For me, that spark was the realization that brands are more than just logos or products—they’re experiences. Welcome to my world of creative transformation.
New Times Require New Solutions
What do you want to be when you grow up? My answer has always been „EVERYTHING!“ Driven by curiosity, I became a brandarchitect. Whether building construction, interior design, hybrid events, or brand expansion—I design experiences that connect deeply with people and create measurable success
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Success in Every Detail
What is Brand Architecture?
Brand architecture is the art and science of creating, shaping, and leading a brand through every phase of its journey. It spans both 2D and 3D dimensions—designing visual identities, strategies, and communication tools, while bringing them to life physically through real environments, structures, and experiences.
Here’s how I bring brand architecture to life:
- Strategy and Design Development: Crafting comprehensive strategies that form the foundation for brand identity and positioning.
- Integrated and Visual Communication: Translating brand strategies into clear, engaging communication across all channels.
- Social Media, Mobile, and Online Marketing: Creating targeted marketing strategies to boost visibility and engagement.
Brand architecture requires a thorough understanding of:
- Brands, People, Markets, and Media: Analyzing audience needs and delivering tailored solutions.
- Aesthetics, Visualization, and Style: Bringing a strong creative vision to every project, ensuring designs are both functional and visually captivating.
Delivering Authentic, Impactful, and Innovative Concepts:
- Spaces: Designing functional and inspiring environments that enhance user experiences.
- Design Concepts: Turning creative ideas into tangible, impactful designs.
- Communication Strategies: Strengthening brand identities through effective and engaging messaging.
- Start-up Ideas: Developing market-ready, innovative concepts for investors seeking their next venture.
Brand architecture isn’t just about design—it’s about building purpose, identity, and emotional connection. It’s where strategy meets creativity, creating brands that not only stand out but truly matter.
And this is what I do.
Fast Ideas. Big Impact.
Innovation doesn’t have to take forever. My Schnellkonzepte are designed for speed and precision:
A / brand:ART : Where Art Meets Brand Magic
Art evokes direct emotion—it’s raw, authentic, and powerful. But for many artists, collaborating with brands feels like selling out, while brands rely on the emotional depth of art to connect with their audience. This tension is where brandART creates its magic.
By bringing together the best of both worlds, we enable transformative partnerships between artists and brands. With the guidance of renowned gallerist Brigitte Schenk, who stands firmly on the side of the artists, we ensure that every collaboration remains authentic and impactful. Together, we create moments where art enhances the brand and the brand supports the art.
One of our proudest examples is random x Burberry, a collaboration that not only resonated emotionally but also set new standards for how art and branding intertwine.
B / kli:SCHEE : The Power of Stereotypes
We all recognize the images around us—the person wearing that sweater drinks this wine and drives that car. These aren’t just coincidences; they’re the foundations of societal stereotypes, and remarkably, they’re often true.
With Klischee, we harness these existing perceptions to create powerful brand matchings. By embedding a client’s brand into these well-known narratives, we instantly craft an image that resonates. It’s about identifying the families, the lifestyles, and the aspirations tied to these stereotypes and positioning the brand at the heart of it.
When people who wear the sweater also need your product, you’ve achieved what we call a „Klischee moment“—a perfect alignment of identity and brand.
Got Funds? I’ve Got Ideas.
Transforming Capital into Vision.
If you’ve got the resources but need the spark of an idea, I’m here to help. These aren’t just visions—they’re market-ready concepts, designed to disrupt industries, ignite emotional connections, and deliver measurable success.
Start-up Ideas: Ready to Change the Game
Each of these ideas is bold, innovative, and ready to launch.
A / Hin & Wck – Tradition Meets Innovation
What if your favorite homemade dish could travel with you? Hin & Wck reinvents convenience food with hyperregional recipes, fresh ingredients, and zero additives—all beautifully packed in sustainable glass jars.
Tested successfully during COVID, now ready to scale.
B / KF! – Coffee Meets Care
Coffee is powerful—but no one has harnessed it like this before. KF! blends the natural energy of coffee with skincare and lifestyle. Energized skin. Sleek design. A complete coffee lifestyle experience.
Nobody has done it right. Until now.
C / KTSCH – More Than Fashion
KTSCH isn’t just a fashion brand—it’s a global idea. Recognizable across cultures and languages, “kitsch” stands for bold, expressive, and deeply personal design. The name KTSCH is deliberate: it’s short, sharp, and memorable—just like the brand itself. Created in collaboration with Burkhard Neie, KTSCH blends timeless sophistication with unapologetic style, merging architectural precision with daring creativity. KTSCH takes this concept further. It’s not just clothing—it’s art, identity, and a statement for those who dare to stand out. KTSCH is the new punk.
D / HOMEMOTION – Your Home. Your Way.
Curated interior concepts for rent. HOMEMOTION is more than just furniture—it’s a revolution in living. Why own it all when you can have it all? Flexible rental packages, seasonal updates, and a lifestyle that evolves with you. The one who does this will change how the world lives.
E / MOVEOTEL – Redefining Mobility in Living Spaces
Developed with Rolf Kursawe, MOVEOTEL answers a simple question: Where do your clients want to sleep? Modular, sustainable, and fully customizable, MOVEOTEL redefines how we think about accommodation. Wherever, whenever, however you need it.
What’s Next?
These ideas are ready to go, but they need bold investors to take the leap. If one of these concepts sparks your interest, don’t wait. Let’s talk and transform your capital into impact. Together, we’ll create something extraordinary.
Contact me.
It’s Not Just Networking. It’s NETT:work.
NETT:work isn’t about doing everything myself. It’s about knowing exactly who can do it better—and bringing them together.
With over 25 years of experience, I’ve built a global network of 500+ passionate experts who share my values. They’re the best at what they do, and together we create something extraordinary.
Why NETT:work?
- Because collaboration beats competition every time.
- Because great teams don’t just happen—they’re curated.
- Because success is built on trust, shared values, and the right people in the right place.
You don’t just get me. You get the whole orchestra.
Speak with Purpose. Communicate with Integrity.
Ethische Kommunikation isn’t just a buzzword—it’s the foundation of trust, credibility, and long-term success in today’s business world. In an era where transparency is demanded and reputations are built (or broken) online, companies need more than just good intentions—they need a strategy.
Together with Professor Dr. Hendrik Müller, an expert in communication and ethics, I help companies design and implement strategies rooted in honesty, responsibility, and respect. We evaluate their practices, ensure alignment with ethical standards, and identify areas for improvement.
Why do companies need ethical communication?
- To build trust with customers, partners, and employees.
- To protect and strengthen their reputation in a competitive market.
- To create authentic connections that go beyond marketing slogans.
Those who meet our high standards earn the Ethical Communication Seal, a symbol of integrity and responsibility. It’s not just a stamp—
it’s a commitment to doing business the right way.
It Is What It Is – Coaching
Simplify. Focus. Communicate.
Sometimes, life feels complicated. But the truth? It’s often much simpler than it seems: It is what it is. The real challenge is understanding what that means for you. Do you know what you want, what you need, and who you are? How often does communication fail because these questions remain unanswered? “It Is What It Is” is a coaching program designed to create clarity—for your life, your decisions, and your communication. It’s about cutting through the noise, organizing your thoughts, and building meaningful connections—with yourself and others.
What You’ll Get
A structured, step-by-step process that’s practical, flexible, and impactful:
- Hands-on methods you can apply immediately.
- Custom formats, online or offline, tailored to your needs.
The Four Core Modules
- The Puff Pastry System
Peel back the layers of your life and priorities—step by step. - Intersection Analysis
Understand what connects you to others—and what doesn’t. - The I Like System
Discover and solidify your preferences and desires. - The Simple Three
Communicate clearly and effectively, leaving no room for misunderstandings.
The Goal?
To gain clarity about yourself, your relationships, and your decisions. No unnecessary compromises. No chaos. Just simplicity and focus. This program isn’t just a tool—it’s a path to living and communicating with greater awareness and honesty. Because at the end of the day, it’s about recognizing and embracing the truth: It is what it is.
Curious? Let’s start the conversation.
Me, Myself, and I
Curiosity drives everything I do.
Me – The Professional
I’m a brandarchitect with over 20 years of experience designing brands, spaces, and experiences that resonate deeply with people. My work combines creativity, strategy, and precision to craft solutions that truly connect.
Highlights of my career:
- Member of the Bavarian Chamber of Architects and a former ADC member.
(I left because I believe in happy clients, not awards.) - Expertise in creating spaces that tell stories, brands that inspire, and strategies that deliver results.
For me, success isn’t measured in trophies—it’s about the joy of making ideas come to life and seeing clients succeed.
Myself – The Explorer
Openness defines me. Over the years, I’ve embraced opportunities that many would shy away from:
- Hosting a TV show and a radio program.
- Starring in a music video.
- Owning a nightclub (when a client didn’t pay).
- Founding a modeling agency to rent out dancers I couldn’t afford to pay.
At the same time, I constantly push myself to learn and grow. I’ve become a fitness instructor, studied NLP and nonviolent communication, and even dove into dance and languages. Life, for me, is about exploring new opportunities and embracing every challenge with curiosity and courage.
I – The Person
Outside of work, I’m passionate about life’s simple joys:
- I love traveling, cooking, and discovering cultures.
- I stay active by going to the gym, swimming, and—when possible—dancing the whole night away.
- I’m a fan of reality TV and superhero stories.
- And honestly? I really enjoy sleeping—it’s underrated!
For me, life is about balancing creativity, connection, and moments of pure joy.
A New Party for a New Era
Time for a Radical Restart
Let’s face it: The current system is broken. Politicians are outdated, stuck in their ways, and disconnected from reality. Instead of moving us forward, they maintain structures that cement injustice and stagnation. Why do we hold on to something that no longer works? It’s time for a fresh start. A politics built on freedom, fairness, and personal responsibility. A system that empowers people instead of dictating their lives. But I can’t do this alone—I need you.
A Vision for the Future
- Equality in Every Aspect of Life: No special rights, no privileges. Whether on the road, in the air, or on foot—everyone is treated the same. Taxes are based on use, size, and CO₂ emissions.
- Freedom with Accountability: Want to take risks? That’s your choice. But fairness means you take full responsibility for your actions—no excuses, no exceptions.
- Unified Standards: Schools, hospitals, roads—everything at the same high standard for everyone. A solid foundation complemented by optional, individually paid upgrades.
- Health as Education: Why do we learn algebra but not how to live a healthy life? Let’s make health education a core part of schooling, focusing on prevention, responsibility, and knowledge.
- No Black Markets: When nothing is forbidden, there’s no need for illegal offerings. Clear rules and transparent systems eliminate underground economies.
Join the Change
We don’t need politicians clinging to power. We need people ready to take responsibility—for themselves and for the community. I’m ready to take that responsibility. Are you? This won’t be easy, but it’s necessary. Let’s create a system that lifts us up instead of holding us back. A system built on fairness, freedom, and responsibility.
It’s Time to Think Differently
Are you ready to break free from old structures? Let’s design a future where we live—not just survive. Join me, and let’s make this vision a reality.
When Will You Go Viral?
Let’s Connect. Find me here:
- Instagram – See what inspires me.
- LinkedIn – Let’s build meaningful connections.
- Vimeo – Discover my projects in action.
Or reach out directly:
Sebastian Retz
Phone: +49 151 23 42 5067
Email: [email protected]
Website: www.sebastianretz.com
Address:
Schönblick 8
51515 Kürten
Wanna Talk about Your Brand?
Let’s schedule a call: Book Here
For booking inquiries, Silke at Onstage is your go-to contact. Visit Onstage Media for more information or to get in touch.